Wednesday, 30 December 2009

Au Revoir 2009, What should I wear?

Hello Snowflakes,
Hope the Christmas holidays were all as magical as they were for me. After being stuffed with turkey, brussel sprouts, potatoes, gravy and endless amounts of chocolates my tummy is all stuffed and ready to blow any day now. Yesterday I scooted off (well more like waddled) to Milton Keynes, with my Christmas glow and a hand full of Christmas money I wanted to hit the sales hard.

Under the man sized Christmas cracker, I noticed the opening of the new Hollister co. Had arrived to Milton Keynes. To be honest I'm not a huge fan of overpriced t shirts with only a bird stitched onto the clothing, and so slightly bias when commenting to the products, but the shop front was more than intriguing. With a kind of beach house set up, it definitely portrayed the Malibu, Californian image of the brand, using palm trees and a little hut covering the shop entrance. It stood out among the surrounding shops such as New Look and Zara but it worked in its favour. Having only two mannequins displayed outside showing a male and female outfit and blacked out windows and doors, it forced people to enter just for the pure curiosity. So I have to congratulate Hollister co. because although I despise the merchandise they managed to draw a hater into they're shop.

After the shake up of nearly entering a Hollister co. shop I had to find my rehab. Only a stroll away, I rolled over to H&M. I always feel like Hennes and Mauritz has an imaginary scarf wrapping me up in safety blanket. Now in fashion I've made a fashion crime because brands have to be "edgy," "unique" and "different" and safe is considered as a taboo, an insult,but i think it can be a good thing. The first thing you see is a beautifully displayed window showing the dresses and suits people should be or want to be wearing for the New Year. There was this modern 1920's glamour look with the message "party party party" in gold lights. Gold and black were the main colours used in the windows making the women mannequins look very Marlene Dietrich and the men very sophisticated, clean cut and suave, following the Fred Astaire Footsteps. But when I describe H&M as "safe" I mean they know how to hit a variety of markets, childrenswear, menswear, womenswear but they also target different social groups, the pregnant mum, experimental teenager, the savvy fashionista and the confused shopper. H&M make it very easy for shoppers to find something to buy, especially with the new year coming up, you always know you will look fashionable with whatever you purchase there. This is why H&M maintain a massive lead on the high street as a fashion king.

So I managed to find my jewel of a party dress in good ole' TK Maxx a Goddess London dress that went from £50 to £20. So so so so so very happy as it reminds me of one of my favorite designers the new up and coming William Tempest. He graduated from London College of Fashion and has worked for Jean Charles de Castelbajac in Paris and Giles Deacon, so with this combination he has an expertise in construction and a magic potion of bedazzle and amazement making him indestructible. Watch out ladies and gents his dresses will melt all women's hearts they are more desirable than a man. Here's the link enjoy!:

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About Me

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United Kingdom
A Final Year Nottingham Trent Fashion Communication and Promotion Student. lover of the Weird and Wonderful, Obscurities, and of course anything with SEQUINS.